The crit went really well, with a few key points picked up on:
- Her as a film is a great reference point, focus our outcome at the world that is portrayed in the film. One where technology has receded into the background, simply making life easier with less interruptions.
- Continue focusing on User Experience and Interface, making the brand a lifestyle choice as apposed to waffling about technological jargon.
- Keep up work on the logotype, emphasising the human-ness of the brand and its' ability to make life easier and more convenient!
- Push the branding across digital realm including app, in-Hyperloop entertainment and outside advertising.
- Consider freight / other uses for hyperloop and how these might be differently branded.
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