OUGD602 / PPP3 / DBA / Hyperloop / Pushing and Refining the Brand

Had a really good meeting today, focusing on the small details of the brand. We decided the best way to get to the core of the brand was to run through the potential cycle of a customer of Hyperloop, from beginning to end.

We came up with something like this:

1. People who get the Hyperloop want to get from one place to another quicker than by car, train or plane.
2. Two types of people want to get the Hyperloop: People with smartphones and a very small percentage who don't own a smartphone.
3. Customers with smartphones log onto our app, purchase a day/week/month pass. Specific booking times aren't needed due to the extremely high number of Hyperloop 'trains' setting off every ten seconds. 
4. Customers without access to smartphones can simply go to the Hyperloop station, use one of many machines to book their journey. Customer Assistants will always be on hand to help with the process and make the experience human and inviting. A small, recyclable ticket will be printed.
5. Customers who booked by the smartphone app simply arrive at the station, tap their phone on the barrier and proceed into the main area wherein their personal platform will show on their phone screen. This is preferred in an effort to be as efficient and green as possible. 
6.