Initial ideas focused around blurring and speed visualised by gaussian and motion blur.
The idea of a tube was then worked on to try and convey the literal workings of the Hyperloop.
A simple gradient turned against another creates a metallic shadow with depth.
Below is really strong and iconic but the colour adds a sinister sci-fi tone that we're trying to avoid,
Above, an 80's inspired piece (slightly tongue in cheek) and below, a slight edit in order to bring in an element of speed.
Below, the icon as a literal icon on the iphone home screen.
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