We assembled all finished pieces and collateral into a presentation we felt fitting of the project as a whole.
We began by placing the audience in 2025, imagining how the future will be. Our whole brand idea came from imagining this near future wherein not much had visibly changed, technology simply makes life more simple and intuitive.
We propositioned a couple of key 'less' and 'more' slides further pushing this idea of a future more like Spike Jonze's 'Her', and less like the super high tech imagination in 'Minority Report'.
Again here we wanted to make clear that Hyperloop is a sustainable and revolutionary mode of transport, not a gimmick / flash in the pan.
We went on to talk about strengths of our contemporaries, companies doing travel and customer experience in a way that puts humans first.
Our vision for Hyperloop ^
A page simply devoted to our tone of voice, nailing down the concept of a brand for everyone, bringing the world closer together.
We then decided to take the audience on a journey of A to B on the Hyperloop. How it will look, and most importantly, feel.
A birds eye view of our platform, which works on a loop and uses a simple numbering system in tandem with the app of ticket in your hand.
Limited and subtle takes on our icon are placed within the carriage, carrying the brand but not overwhelming.
Our icon comes from the most human of things, the red blood cell, which carries oxygen around the body with the quiet efficiency of the hyperloop.
The icon also signifies two places brought together and echoes the soft curves of our logo type, which is based around the sturdy Johnson underground typeface, bringing something grounded and know to something futuristic and unexplored!
Our iconography was built on a circular grid to echo the sort curves of the logotype.
We decided to divert our attention away from advertising, seeing the Hyperloop as a big enough cultural project that it would simply exist in the public conscience.
We worked up a variation of the logo for the freight side of Hyperloop, removing colour and filling the icon to further strengthen and promote a reliable brand.
A nice, simple and on brand send off.
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