OUGD602 / PPP3 / Eike Konig & HORT

I've never been a huge fan of HORT, but equally I've never looked deeply into their practice.

Anyway, recently I came across the above talk by founder Eike Konig and really enjoyed his working method, thought process and way of running a studio!

I see a lot of similarities between HORT's practice and the way I approach work. Scatty and unpredictable but equally exciting and vibrant!

He states that design is missing SOUL and I couldn't agree more! My work is pushing further and further toward trying to show a human behind a design, with all mistakes included.