My 'logo' / 'business cards' this time last year looked like the below; handwritten and a bit naive. Looking back, they're not offensive but they don't paint me as a very interesting designer.
Move on a year to today and I'm pleased with how my web presence and eventually my business cards have turned out. I have felt the positive effects of having a solid, professional website. Squarespace is a good safe bet to display work - nothing too exciting going on but it works, it's responsive, and there is room for a bit of creativity.
One thing I enjoy is the opportunity to use gifs on the homepage, it gives a consistent movement alongside my blog ( which is a gif extravaganza ).
I've stuck with my logo (top left) and this followed into my business card designs for some continuity. I don't ask too much of a personal branding logo - but I feel mine sums up my work - there's a digital edge and a bit of playfulness. The black and white colour palette throughout sobers it up a little - providing a neutral canvas.
I believe a big part of my branding has been less direct and more about internet presence. My blog that runs alongside the website has been a strong part of my outreach to studios and my Instagram serves as both a life document and a behind the scenes look at the making of my work.
Instagram is a hugely powerful outreach tool for designers. I'm not keen on hashtags but things such as 36daysoftype mean you can get your work seen by thousands of people!
Below - my business cards. These have been a big success in terms of quality and conveying my style in a little wallet shaped card. I added a tiny gloss question mark after graphic design as a little play on 'need a graphic designer?' / 'is that work even graphic design?'. IT's a silly thing but it's brought a smile to everyone who's seen it. If a business card can do that then i'm happy!
No comments:
Post a Comment