Study Task 1 / MY Brand / Sagmeister's Business Cards & Personal Identities

Sagmeister is known for innovation in branding. His original business cards used a moire effect which hid the more in depth writing until both sections were pulled apart.

It's a lesson in tangibility and desirability. Ideally you want to hand somebod something they'll keep and cherish (and then hopefully call you for design work!)

This clever piece below made use of a simple play on the pinhole camera. It's fun and shows a spark that Sagmeister brings into much of his work.