I've been looking through lots of designers' websites recently, mainly for intern work at DUST. One thing I've noticed as a strong, successful trait in the best examples is a short and concise description of each project, with as little waffle as possible.
After all we are in the communication industry...
I went back though each project on my site, removed two (Dashing Dentist & My Design Process) which I felt diluted my portfolio (this was also raised in a couple of my interviews) and then began editing down the overly long descriptions for each project.
I cut all unnecessary jargon out and simply listen 'brief' and 'response'. Simple, effective and brings a unity to every project on the site.
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