So... Fresh Prints.
I like the route of fresh as in fruit/veg.
We discussed the idea of a manifesto or opening paragraph on our website and with our name being quite jokey, we wanted to even it out with a cutting and knowing but not too light hearted.
First try:
hasn't it all just gone a bit... digital? flat?
fresh prints is five designers who love ink, brushes and making things by hand.
I like it. Colloquial and friendly, not too dry.
An identity needs to be personal, human.
Fresh Prints is five designers who take a hands-on approach to branding.
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